Resume:

20 years as a Visual Director for national and international advertising agencies and design firms.   Extensive experience in developing and producing iconic imagery across multiple media channels for a diverse range of clients.

Strengths/Skills:

• Capturing complex messaging requirements of organizations and producing media solutions that effectively communicate the needs of the client producing proven results.
• Team building, leading and mentoring creative/design/production teams.
• Developing and managing $150K+ production budgets.
• Demonstrated performance to timelines and deadlines.
• Adaptation to changing environments and directions throughout the development and production process.

Experience:

Visual director and Principle of Bill Pack Photography and Road Trip Productions Inc.

Primary role:

•  Interfaced with advertising agencies at multiple levels in development of creative direction.

•  Developed and managed production budgets.

•  Interfaced between agencies and clients during production to maintain creative direction and solutions.

•  Visual Director and project manager for a select list of client campaigns including:  

LEVIS - "Opening Soon", " Wide Selection" - Levis only store. Outdoor, FCB

LEVIS -   "Tommy wore them",   TBWA Chiat Day

UNION BANK OF CALIFORNIA - "A Different Bank for a Different Place"   Zuckerman

GOOGLE - "Google Search Appliance"   Team Works Communication

DEL MONTE - National Print campaign - Canned Fruits   McCann Erickson

ACURA - National Canadian Out Door Campaign   Carr Toronto

SATURN - "Not slippery when wet"   National Newspaper   Publis Hal Riney

JANUS FUND - Fund Managers Website   FCB

CLOROX - National Consumer Campaign   FCB

3COM - National Print Campaign   FCB

VISA - Print Campaign   FCB

Sample result:

Provided, in conjunction with Team Works Communication, collaboration, development and product image branding production for Google's Search Appliance.   Results included an integrated cross-media imagery strategy leveraging Print Advertising, Direct Mail, Landing Page, Online Ads, Collateral, Trade Shows and email.  The campaign delivered approximately 1000 qualified leads within 90 days and 3000+ leads within the first 5 months, resulting in completed sales cycles from 'unaware' to 'paid customers' within 60-180 days.

Education:

Bachelor of Fine Arts in Photography, Brooks Institute of Photography, Santa Barbara, CA

Portfolio:             www.billpack.com

Contact:             bill@billpack.com    404.474.1930  

Reference by request