Task: Create a series of four informative films to communicate the value of a targeted demographic mail campaign for Orthodontist.
Traditionally OrthoMail online presents was through text-based communication. OrthoMail realized that people were not taking the time to read and their messaging efforts needed to be presented in a short captivating informative film series.
Messaging and communication is vital to our core business and the Internet is an effective delivery mechanism . When we made the decision to add motion to our messaging going with Bill Pack was an easy decision. Bill had demonstrated that he could take complex concepts and create messaging that is engaging and has a lasting residual effect on viewers. We knew what needed to be communicated Bill took that and created a series of films that spoke to our market in an effective compelling way.
Gary Smith - President OrthoMail